My Specialties
01
PR & Communications
Dynamic PR and Communications leader with a proven ability to strategically manage information and shape perceptions across diverse industries, including government, technology, and artificial intelligence.
02
Digital & Content Marketing
Leveraging digital and content marketing expertise to craft engaging campaigns, build brand awareness, and drive meaningful audience engagement.
03
Cross-Functional Collaboration
Skilled at fostering strong cross-functional collaboration, successfully managing teams of all sizes to align efforts and achieve company goals.
04
Data-Driven Marketing
Driven by data in marketing strategies, I analyze trends to optimize performance metrics and consistently boost sales outcomes.
Strategic Marketing &
Communications Leadership
Kelly is a seasoned marketing leader with 12+ years of experience in brand marketing, digital strategy, and corporate communications, with 10 years in leadership roles. Adept at developing and executing multi-channel marketing campaigns that enhance brand awareness, engagement, and loyalty. Proven ability to lead cross-functional teams, optimize go-to-market (GTM) strategies, and drive measurable business impact through strategic storytelling and data-driven insights. Strong expertise in PR, paid media, and content strategy.
Proven Results
45%
Average media coverage and brand sentiment increase.
24%
Increased average enhanced pipeline velocity.
1M+
Leads generated for clients.
100%
Average increase in social media followers gained.
SKILLS
🏷️ Brand Strategy & Management
📣 Public Relations & Media Relations
🚀 Go-To-Market (GTM) Strategy
📊 Multichannel Marketing Campaigns
💻 Digital Marketing & Paid Media
🛡️ Crisis Communication & Corporate Messaging
📈 Data-Driven Marketing & Performance Metrics
🤝 Team Leadership & Cross-Functional Collaboration
TECHNOLOGIES:
📊 CRM/CMS: HubSpot, WordPress, Wix
🎨 Design Tools: Canva, DALL-E, Adobe Creative Suite, PowerPoint
📧 Email Marketing: HubSpot, Mailchimp, Constant Contact
💬 Communication Platforms: Slack, Cision, PR Newswire, Meltwater, TrendKite
🖥️ Productivity Suites: Microsoft Office, Google Workspace, Slack, Microsoft Teams
📈 SEO & Analytics: HubSpot, SEMrush, Google Adwords, YouTube Analytics, LinkedIn Analytics
📝 Feedback & Survey Tools: SurveyMonkey, HubSpot Survey Tool, Google Forms
🎥 Video Creation: Canva, CapCut, YouTube, SetApp Suite
AWARDS:
🏆Recipient of two Gold Muse Awards 2020 for Transit Intersectionality Campaign.
🏆Recipient of three Silver Muse Awards 2020 for COVID-19 Transit Responders Campaign.
🏅Graduated from the American Public Transportation Association's (APTA) Emerging Leaders Class of 2020.
🏆Recipient of the Texas Transit Association's Rising Star Award in 2017.
🏆Recipient of the Texas State Comptroller Star's Award for Financial Transparency on a Governmental Agency's Website in 2017.
🏆Recipient of the Silver ADDY Award for the Route 99 Campaign in 2018.
🏆Recipient of a Bronze ADDY Award for Year In Review Campaign 2017 for Corpus Christi Regional Transportation Authority.
🏆Recipient of the Golden Muse Award for the 2015 Year in Review Video for Corpus Christi Regional Transportation Authority.
🏆Recipient of two Bronze Telly Awards for Corpus Christi Regional Transportation Authority's Route 99 campaign.
🏆Recipient of the Texas A&M- Corpus Christi Outstanding Islander Award in 2015.
